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I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about helping retailers to boost traffic, conversions, and lifetime customer value.
One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
Host | Steve Hutt | DTC Founder | Ex-Shopify
When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing mos...
Most Shopify sellers have no idea they're breaking tax laws until it's too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical lo...
Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here's the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launc...
AI is reshaping customer discovery, and if you're not showing up in ChatGPT or Perplexity recommendations, you're invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations conve...
Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew 20-40% YoY while you're...
Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify's new POS Hub eliminates the wireless peripheral failures that generate most retail...
Most DTC brands lose 15-30% of their margin to return processing mistakes they don't even know they're making. In this episode, discover: Why the "chaos corner" in your warehouse costs more than the actual refunds—from restoc...
Most e-commerce teams are drowning in manual work that AI should be handling—but there's a massive gap between AI hype and AI that actually works. In this episode, discover: How autonomous agents differ from chatbots and quer...
You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake." In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving...
The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and th...
Here's what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounti...
Most founders don't realize they're stuck in the ad creative grind until they're months deep into it. Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn'...