142: The Evolution Of Subscriptions: Accelerate Recurring Revenue By Focusing On Retention & Customer Convenience

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.

Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers.

What You Will Learn Today

Why customer convenience is an important brand differentiator to consider.
Why Shopify brands need to add greater customer value to their subscriptions.
How value, convenience, and personalization increase enrollment and retention.
Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.

Links And Resources Mentioned

Ordergroove
Ordergroove Free Subscription Audit - Thanks Greg!
Ordergroove Shopify App
Peet's Coffee

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Episode Sponsor: SMSBUMP

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.

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