42: Supercharge Your Shopify Notification Emails Into A Hidden Sales Channel

On today’s episode, I’m chatting with Roddy Smith, the Senior Growth Specialist from Spently. They have developed a solution that allows merchants to leverage the Shopify notification emails as a stand-alone sales channel using marketing components and follow up sequences.

What You Will Learn Today…

How to leverage event-based upsells, discounts, and referral components through your Shopify notification emails.
Learn how to follow-up with your customers automatically after every purchase, shipment, or abandoned checkout, to increase conversions and lifetime value.
Implement the advanced analytics dashboard to provide real-time insight into the performance of your emails. So you can measure open rates, conversions and abandoned cart recovery rates. Empowering you to iterate with data to create effective follow-up email sequences and Shopify notification emails.

Links And Resources Mentioned In This Episode

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Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

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