Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.
In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.
The Challenge with Traditional Amazon Selling
Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches.
Throughout our conversation, we explore:
Whether you’re an Amazon seller, Shopify merchant, or multichannel retailer, this episode offers valuable insights to help you validate, launch, and scale your products successfully.
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