Omnichannel Growth & Retention: Future-Proofing Your Shopify Brand
Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers?
You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to fill those expertise gaps.
That’s why I’m excited to welcome Dennis Yao, co-founder of The Other Group and my former lead at Shopify, to the show. Dennis has spent over 20 years in retail, wholesale, SaaS, and digital marketplaces—he’s helped mid-market and enterprise brands drive billions in revenue, and now he’s on a mission to help omnichannel brands execute smarter and grow faster.
What You'll Learn
- Omnichannel strategy: How to move from buzzwords to practical execution across retail, DTC, wholesale, and marketplaces.
- Retention as a growth engine: Why nurturing “raving fans” is the smartest way to boost profitability and customer lifetime value.
- Social vs. video commerce: What’s working now on TikTok Shop and with shoppable video, and how to resource it.
- Real-world AI adoption: Where Gen AI is actually shifting the game for brands—think content, support, and the future of SEO.
- Bridging the execution gap: How to spot and fix missing pieces in your tech stack, strategy, or team.
- Building authentic community: Simple ways to use content and loyalty to create long-term customer value.
Check out his YouTube channel here for more strategies!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.