Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants
Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way.
You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher.
Today, we're talking with Michael Cole, the Senior Vice President of Marketing for Everflow, a company behind a powerful partner marketing platform that empowers brands to track and scale their affiliate programs effectively.
Michael brings a wealth of experience to the table, particularly from his early involvement with Shopify and BigCommerce. He deeply understands what makes these programs tick and how to leverage them for maximum impact.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.