Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations

Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17.

In this episode, Mike shares insights on transforming how Shopify brands approach SMS marketing through:

AI-Powered Innovation Data-Driven Automation Strategic Customer Engagement

Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. Throughout our conversation, we explore:

Evolution from basic SMS blasts to sophisticated AI-powered campaigns
Strategic implementation of compliant SMS opt-in processes
Integration capabilities with Shopify and other technology partners
PostScript Plus managed services for scaling brands
Real-world success stories from leading DTC brands

Whether you’re a founder, marketer, or ecommerce expert, this episode offers valuable insights to help optimize your SMS marketing strategy and boost revenue for your Shopify store.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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